Oishi also established a presence in Vietnam in 1997 and in Myanmar in 1999. To improve distribution in China, the company established a factory network there. The company's China division, established in 1993, is headquartered in Qingpu District, Shanghai. Expansion Carlos Chan began prospecting on the expansion of Oishi to China in 1984, following the liberalization of the Chinese economy under Deng Xiaoping starting in 1978. The company claims to have used technology from Japan to make the products. The company began distributing Oishi Prawn Crackers and Kirei Yummy Flakes in 1974. The parents of the Chan brothers are immigrants to the Philippines from Jinjiang county, Quanzhou, Fujian Province, China. Their brother Ben is the founder of BENCH/, a popular Philippine clothing brand. Brothers Carlos and Manuel Chan, at the time, were behind the company. It was incorporated as the Liwayway Marketing Corporation (LMC) in 1966. By 1966, in addition to distributing starch, the company also was distributing basic commodities, coffee, and confectioneries. The name of the business, 'Liwayway,' meaning 'dawn' in Tagalog, was selected to reflect the optimism of the Philippines following the aftermath of World War II. Oishi, started in 1946 as Liwayway, was originally a family-owned corn starch (gawgaw) and coffee repacking business. From then on, Oishi started to venture out to other category like Beverage, Milk, Cereals, and Cookies, Biscuit and Wafers II. In fact, their first savory snack is widely known for the name of the brand, Oishi Prawn Crackers, that when a customer says he wants an Oishi, he particularly meant the Prawn Cracker. Liwayway Marketing Corporation serves their customers a large variety of product offering through their brand Oishi. Carlos Chan is the owner of Liwayway Marketing Corporation. Liwayway got their name during the postwar era which means optimism and hope, just perfect for the innate spirit of Filipinos. The famous starch named as Liwayway Gawgaw started to advertise in magazines and radios. Liwayway Marketing Corporation was established in 1946 starting its humble beginnings with repackaging of starch and coffee. Liwayway Marketing Corporation operates as a subsidiary of Liwayway Holdings Company Limited.

The company was founded in 1966 and is based in Pasay, Philippines. In addition, it offers milk, sweets, and cereals. It offers beverages, cookies, corn snacks, popcorn and peanuts, potato snacks, seafood, and vegetable snacks. Liwayway Marketing Corporation or Oishi engages in distribution of snack products.

Liwayway arceo